Target 20 CRM is part of Target20, LLC. Target20, LLC was founded through a joint venture between digitalKnowledge, Power Shot Training and home care agency entrepreneur, Marvin AL- Khafaji. These three partners joined forces to combine their expertise in customer relationship management (CRM) technology, home care sales and the home care business to create a truly innovative CRM solution, enriched with a proven selling strategy and sales coaching content, to positively influence the home care industry.
- Power Shot Training, LLC - nationally recognized and proven home care sales training company and developer of the Top 20 Selling Strategy™
- Marvin AL-Khafaji - successful home care agency entrepeneur, experienced home care marketer and Microsoft technology professional
- digitalKnowledge, Inc. - consulting company and Microsoft Gold Certified Partner with deep experience designing, implementing and supporting CRM solutions for businesses of all types
Why do we call ourselves Target 20?
Fun question - and yes there is a reason! Target 20 plays off the Pareto Principle (aka the 80/20 Rule) applied to sales in which the top 20 percent of a business' clients can often drive 80 percent of it's sales. Target your efforts to finding that 20 percent and you have the foundation for sustainable sales success. It also fits naturally with Power Shot Training's Top 20 Selling Strategy™ which is built around focusing on your Top 20 prospects, a strategy that is baked right into Target 20 CRM.