Target 20 CRM ensures sales success by providing a tool to track, manage and measure all sales efforts and relationships. Since its launch in 2010, Target 20 CRM has been adopted by customers across the US and has helped agencies grow their sales by over 20%.
"It (Target 20 CRM) has impacted our sales tremendously. We were not doing very well before and now we're averaging, pretty reliably, 2 to 3 admissions a week. Before the solution, we were averaging 2 to 3 admissions a month." - home care agency owner, East Texas
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Situation
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In August of 2010, our customer decided to open a home care franchise after having experienced first-hand the struggles family members experience when caring for their aging loved ones. Although he had personal experience and a passion for helping others, he lacked the industry insight and sales training needed to be successful. He quickly found himself in need of assistance as he struggled to run the agency in an effective and efficient manner.
"I really struggled with getting and staying organized. As far as having a system to be able to track and understand where the business was at, I was horrible with that."
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Success
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Our customer has always been a systems driven person and was looking for a thoughtful and intentional approach to organizing his data and tracking his team's sales efforts. What he found in Target 20 CRM far surpassed his hopes and expectations. With Target 20 CRM, our customer and his team are provided with the tools they need to track, manage and measure all sales activities and relationships, and it empowers the executive team with an in-depth look into the agency through customized reports.
Target 20 CRM guides his sales reps through a selling process that is specific to the home care industry, ensuring sales rep success. It has also made them much more efficient with their time as they can track and record activities from the field on their Smartphones, instead of spending valuable time in the office creating notes and records.
"The way the system gets laid out, you understand and know what people are doing because you can actually see and track individual's activities. It is very easy to use and manage, and it is something you can actually sink your teeth into and understand... Our productivity has just phenomenally improved. I'm able to go see more people and do more than I was able to accomplish without the system."
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